With nearly five billion subscribers worldwide, mobile phones are a pervasive consumer touch point, delivering everything from advice, to a ride home, or late-night pizza. Both web and mobile are essential tools to access the Internet and enable people to bridge physical and digital experiences.
- Identify how the unique characteristics of web and mobile technologies can attract attention and inspire high levels of loyalty.
- Build responsive web design to create relevant and worthwhile online interactions.
- Add value to the mobile user experience with instant and interactive access to products and services based on proximity, presence, preferences and behavior.
